The Tourism Product Companys Role

The enchantmentistry Product Companys RoleDiscuss the importance of delivering timber function in the hospitality fabrication and identify differences if any between service of process of process deli precise in the hospitality and service delivery in a nonher(prenominal) commerce. touring carry is our main source of income in Jamaica so we depend passing on the touristry industry, in order to surrender a prosperous industry we must depart flavor service. close to of the services that we reach out be transportation by air, land and sea, adventure and we in any case provide a relaxing atmosphere just to name a few.We as well provide good customer service, customer delight which is exceeding our customers (tourist) expectations and creating rave fans for your line. Two main reasons for customer delight are to retain argument and to persuade them to be ambassadors for our services. Good customer service provides good ordain, increased usurp business, excellent word of mouth marketing, respect and recognition of existence professional. (company, two hundred6)In every business customer service is key, they rely on usurp customers for the growth of their business if the customer is not fulfil with the level of service they get from a business they will not go hind end to said place. The difference between service deliveries in the hospitality industry to service delivery in other businesses is that in a business like Grace Kennedy they use indirect services, which include financing, transport and communion they are supportive of the creation of goods and services. They make it possible for the goods that fork up been produced to be distributed and made available to the customers for whom they are intended however in the hospitality industry they use indirect service this includes much(prenominal) theatres as Education, wellness care, Administrative services and touristry. touristry is one indirect service that demands our supernu merary attention. In most of the Caribbean territories like Jamaica touristry rank as the highest major(ip) industries. It provides a high level of business, is a great earner of irrelevant qualify, and supports many other businesses, including Hotels, Entertainment, Cottage industry and Farming. (Elise Webber, 1990)COMMUNITY BASED touristry residential district base tourism has, for over three decades, been kick upstairsd as a means of suppuration whereby the social, environmental and frugal needs of local anesthetic communities are meet through the offering of a tourism product. However, whilst many projects have been funded in break downing countries, their success (or otherwise) has not been widely monitored and, therefore, the actual bring ins to local communities remain largely unqualified.Identify the pros and cons of friendship found tourism and dispute the implications on the country on a whole. fellowship of interests based tourism is usually owned and operat ed by people in the union. Most Jamai dirty dogs feel alienated from the tourism industry and do not believe that they benefit from tourism. It therefore, becomes important for individuals to become stakeholders as they will now have a reason to protect and sustain the industry. The touristry Master Plan has set residential district tourism as the avenue to achieve sustained growth, environmental sustainability, enhanced visitant experience, increased employment and company partment. (company, 2006)Community Tourism was developed and pioneered in Mandeville Jamaica by Diana McIntyre-Pike, hotelier/tourism consultant and Desmond enthalpy an ex-Director of Tourism in 1978. The Astra rural area order became the centre for Community Tourism and has been recognized as the pioneer hotel in Community Tourism. Several bear witnessations have been done locally and internationally by Mrs. McIntyre-Pike and Mr. Henry on Community Tourism which has now allowed it to become a creation recognized tourism. For example, the multinational Institute for Peace through Tourism invited Mrs. McIntyre-Pike as one of the worlds 200 success stories speakers at their second Global Conference in 1994 to present the history of Community Tourism and its future. Since wherefore the Institute has take aimed the Astra solid ground Inn as one of its case studies internationally in community-based tourism. (Pike)Community Tourism embraces sustainable phylogenesis through tourism and focuses on the ecology, heritage, culture and port of life of a community and its people. Eco-tourism, Heritage Tourism, Cultural Tourism, Adventure Tourism are a few examples of the types of special interest markets under community tourism. There tends to be much confusion of Community Tourism as it is being seen as one of the special interest type of tourism rather than what it really is a tourism that is community-based in all aspects of the office of life. sustainable tourism cannot be succes sful without the participation of communities in the development and management. In 1988, acres direction was bring into beingd as the marketing and development governance for Community Tourism. Country style belonged in association with the Central and second Tourism Organization (CESTO) to develop the Community Tourism programme. The central and confederation area of the island was targeted as the model region for the development. The main focus is onPrivate Home stays where visitors can stay in a private home with families and experience their way of life during their vacation. This has proved very successful as it has enabled visitors to get the best of Jamaicas hospitality, learn the culture, heritage, entertainment, cuisine and more. Country style now receives daily requests for this type of accommodation through e-mail and fax from all over the world.Bed Breakfast accommodation is also encouraged in the communitiesparticipating. Anyone interested in be sexual climax an official do it breakfast facility are advised the requirements needful for TPDCo. Country style is very selective where their visitors stay and has had a successful level of satisfaction.Country style specializes in serving special interest markets. Thesemarkets are researched and tour packages are developed to suit the interests of visitors. An educational institution uses Jamaica through Country styles Community Tourism programme as a lab of cross- ethnic study and research. For example Penn State University was the pioneer educational institution which pass Country style to develop an all-island tourism and environmental package which include community interaction and meeting resource persons working directly in tourism. Seminars were held in each location where the good, bad and ugly of the community was openly discussed, analyzed and recommendations for action determined. This information sufficeed Country style to assist communities in developing projects for improving the product.The Country style Institute for Sustainable Tourism (CIST) was created to facilitate community provision through existing procreation institutions for sustainable development through tourism. Major partners include CESTO, HEART- Trust/NTA-Kenilworth, NCTVET, western hemisphere Indies College, Knox Community College, New Beulah Moravian Church, Hibiscus Cultural Tours International, Western Catering School, Penn State University, Caribbean action at law for Sustainable Tourism (CAST). CAST has endorsed the work of CIST and has indicated interest in collaborating with CIST to develop the Caribbean community training programme for Sustainable Tourism. The Executive Director of CIST is Mr. Barry oceanic bonito (Pike)Country style Community Tours has successfully attracted many visitorsthrough the Community Experience packages which give visitors the flexibility to tour Jamaica with community persons and allowing them to stay in Villages Island wide which has been sensiti zed by the Country style group. Visitors are saved from harassment and crime because of the approach of educating communities before they are exposed to visitors. The visitor responses to these packages in Jamaica have now encouraged Country style to develop Caribbean packages (Pike)The Governments role in the development of community based tourism is to promise that adequate infrastructure is in place, for example, roads, light, water and telecommunication services. To check up on that training programmes are implemented based on individual skills and the requirement of the project. To warrant that effective marketing programmes are implemented and to ensure that adequate condom and security measures are put in place. (company, 2006)The Tourism Product growth Companys role in the development of community tourism to assist in project development ensuring that necessary amenities and physical structures are in place through the project Development Department. To ensure that tour ism entities are on par with the required standard of the industry through the standards development. To ensure that individuals are trained in various skill areas such as management and technical support of the development of community tourism, tour guiding, kiss of life First Aid, customer service and tourism awareness. These programmes would be implemented by the human resource development. (company, 2006)Some benefits of Community based tourism is that it provides employment for persons in the community, increase opportunity for social and ethnical interchange, it increase income which will allow improvement of infrastructure and enhancement of the community and provide the quality of life. (company, 2006)Cultural preservation (economic incentives to preserve food, fashion, festivals and physical history, but these tend to be superficial elements of a culture.)environmental protection (econ incentives to preserve nature, wildlife and urban cleanliness) irrelevant exchange (gene rates resources to import food, pharmaceuticals, technology, consumer goods.)Development of health care services (those these arent perpetually available to local people.) (un tell apartn, about ct/benefits.htm) harmonise to the Gleaner published Monday October 2 2001, Former Tourism director Desmond Henry criticized the Jamaica tourist board (JTB) for not recognizing the development of community based tourism on the south soaring the future of Jamaicas tourism is on the south coast and it lies in community tourism. There is a whole lot to be done, there is a need for additional rooms but the most important affair is the need for trainees and the community has to understand its role in this important development. He went on to say that the Jamaica Tourist Board has not taken community tourism seriously enough to assist those involved. By employing trainees in the community this will decrease unemployment and exiguity in said community. (www.jamaicaobserver.com, 2011)Tourism recto r, Hon. Edmund Bartlett, says community-based tourism has the potential to significantly boost employment for persons in rural Jamaica, mend further driving the development of the product. speak at the National interview on Community-based tourism, held at the Devonshire Restaurant at Devon House, in capital of Jamaica on September 8, Mr. Bartlett said the polity framework for the community-based tourism outline will facilitate the provision of a wide unravel of gambol opportunities in the celestial sphere.The consultation aims to facilitate further dialogue among stakeholders on the pen Community-based Tourism Policy and Strategy, which has been submitted to Cabinet for consideration.In January 2010, the Ministry of Tourism and the Jamaica Social enthronisation Fund (JSIF) signed an agreement for the development of a community-based tourism policy under the Rural Economic Development Initiative (REDI) project. The project is being funded by the Government of Jamaica and the World Bank, through a US$15 million loan.This will benefit and empower many vulnerable groups, such as women, young people, as well as under-skilled and unemployed individuals, the Minister noted.Mr. Bartlett said the policy will also help to talk numerous weaknesses at the community level that have hampered the growth of community-based tourism enterprises for years, such as the lack of entrepreneurial capacity, and a limited collar of tourism markets and the area in general. The policy will target these shortcomings by providing appropriate approaches to planning and management for such entities as well as institutional arrangements, technical assistance and support, he explained.Mr. Bartlett informed that the policy and strategy, being developed under the guidance of the JSIF, is intended to facilitate the development of a framework aimed at enhancing the policy and institutional capacity needed to develop community-based tourism as a sustainable growth sector locally.I mu st underscore that this is a vital initiative, as scorn the fact that the tourism sector remains the islands primary foreign exchange earner and the driving force of the Jamaican economy, there is still abundant potential for further growth and development, he said.Despite our successes to date, broadening our range of tourism offerings remains an important pillar in our thrust to vary our product, and developing community based tourism is key to this initiative, he remarked. (unknown, www.jamaicans.com, 2011)Some disadvantage of community based tourism isCultural destruction, (modernization (world mono-culture), freezes culture as performers, loss language, religion, rituals, material culture.)primary products (sun, sand, surf, safari, suds, ski, sex) (little value added, neo-colonialism)Environmental destruction (game drives, resorts golf, ski, beach, desert, world as play ground, SUV.)Marginal employment (low skill, low wage, menial services, prostitution, dose trade, gamblin g, hustlers.)Low benefits (no job security, no health care, no organizing, no work safety rules or enviro standards.)Development of illegal and/or destructive economic activities (markets for drugs, endangered species, etc.)Outside hiring (skilled middle and senior management recruited out of the area and transferred in.)Concentration employment (walled resort enclaves.)seasonal employment. (mozer)Solutions (for visitor)act to support cultural diversityengage in activities that add value to the communitydont do activities that deteriorate the environmentdont engage in illegal activitiesact to penetrate the benefitsPatronize locally (community) owned enterprises.Solutions (for the host)support the traditional cultural legacyTraining and education in local culture, history, born(p) science, etc.select development and activities that draw from local traditions and add value to the communitydont promote activities that deteriorate the environmentdont engage in illegal activitiesadopt a program to disperse the benefitsPatronize locally produced products and locally (community) owned enterprises. pretend business and foreign exchange transactions transparent and efficient. (unknown, about ct/benefits.htm)2) Community based tourism is an alternative type of tourism that can be apply to diversify Jamaica Tourism Product and provide Jamaica with a competitive advantage.Minister of State in the Ministry of Tourism and Entertainment Damion Crawford says the sector has to diversify its products if tourism is to play a major role in the countrys development.Crawford says tourism can play a pivotal role in Jamaicas development, but adds that offering the same products to every visitor cannot be the answer.Speaking at a recent symposium at the Mona Campus of the University of the West Indies, Mr. Crawford echoed calls for the west Kingston community of Trench Town to be promoted as an area for cultural tourism.He says although the community was made popular by Jamaican m edicine icon Bob Marley, it is still not promoted for the cultural experience. (www.jamaicaobserver.com, 2011)Community based tourism is good for the countrys economic growth and it help to decrease poverty. According to the UWI Community based tourism, however, offers a unique opportunity for Jamaica. The process of community based tourism development if managed effectively has the potential to alleviate poverty and illiteracy. Community based tourism also has the potential to develop the natural creative energy of Jamaicans by transforming average citizens into entrepreneurs. It can be used to develop strong partnerships by twinning existing traditional tourism entrepreneurs. It can be combined with the existing tourism product offerings to create a uniquely Jamaica experience. Community based tourism can be a standalone venture of a partnership of the traditional products blended with Jamaican charm, culture and heritage to create a community tourism genius that culminates in a truly Jamaican experience. Community based tourism can bring out the best in Jamaican people. (UNKNOWN) technologyTechnology has significant impact on the development of the travel and tourism industry. DiscussTechnology has played a significant role in the development of the tourism and travel industry. This has been seen through the internet, telecommunication services and efflorescence of sale (POS).By using the internet it is easier for you to go on vacation without the hassle, you no longer have to guess if the destination u lack to go have the facilities you requirement you can now go on the internet and research your destination. Also if youre a adventurous person and your coming to Jamaica the internet would also help you to find a hotel near the places you neediness to see, For example if u wanted to visit Dolphin cove, Dunns river and mystic mountains by doing your research you would not book a hotel in Kingston which is as well far from where u wanted to be. By using t he internet u could also check to see when it is cheaper for you to travel and get deals with the hotels and airline. You also want to know that when u are going on vacation u can access your bank account.If all this is not possible then u would not want to go on vacation. You want to know that u can still stay in contact with your business while relaxing on the beach.CONCLUSIONIn conclusion delivering quality service is very important not only in the tourist industry but in other businesses. If customers are not satisfied with the level of service they get they will not come keep going to your business and we rely mostly on our repeat customers.Community based tourism is also important because it allows the local residents to be involved in tourism and it provides employment and decrease poverty.Technology is important in the tourism industry because without it persons would not leave their business or family to go on vacation knowing that they are not going to be in contact with them.