Yamaha Vietnam Essay Example for Free

Yamaha Vietnam EssayThe current motorcycle market in Vietnam is exploitation with high competition among various manufacturers which have a lot of marketing strategies to attract target customers. Yamaha has do a lot of effort to expand the product which ensure the quality as well as reasonable price. With the same background of macro environment in the same market, there are many competitors that can be listed out as Honda, Suzukietc. targeting at extended problem solving, in new(prenominal) words, complex buying behaivours, Yamaha motor Vietnam have provided a range of products which currently stands in different stages in the product life cycle (PLC). These creates both strengths and weaknesses, opportunities and threats for Yamaha. Based on the analysis, Yamaha can figure out fitting marketing strategy concentrating on special design like sporty and colorful and the system of 3S outlets deterrent worry of customers. All are aimed at reaching the final goal Growing with the countrys propensity. YAMAHA MOTOR VIETNAM CO. , LTD is a joint-venture of Yamaha locomote Co. , Ltd. (46%), Vietnam Forest Corporation (8%), Co Do Mechanical Factory (22%) and Hong Leong Industries Berhad (24%). (Yamaha Motor Japan).Yamaha, which was established on April 1 1998, is located in Trung Gia Commune, Soc Son Dist. , Hanoi. The company specializes in manufacturing and marketing motorbikes. Up to now, the company has provided the Vietnamese market with many types of motorbikes to meet with the need of customers of all ages and genders. Some of the most renowned brand names of Yamaha Vietnam are JUPITER, MIO, NOUVO etc. In the competitive market if tow-wheeler in Vietnam, Yamaha Vietnam is achieving significant succeeder and is becoming one of the largest motorcycle manufacturers in Vietnam (including Honda, Sym, Suzuki etc.).To have such accomplishment, one of the companys major success factors is the management on the importance of customer satisfaction, which is in line with the companys motto Touching your heart. Also, the company has contributed greatly to the troupe of Vietnam by participating in many social activities such as grant scholarship for wretched student, building schools, teaching safe driving, etc. Gradually, not only the company touch the heart of the customers by their stylish, high-quality motorbikes but also by Yamahas many meaningful contributions to Vietnamese community.